Case Studies

Reworking (and recovering) one of the most important steps in Zocdoc’s booking flow.

Simplifying identity across a fragmented booking systems

Rethinking how complex provider inventory appears in Search

Selected work

Clarifying Map’s role across discovery and booking

Making complex insurance selection easier to navigate

Challenging assumptions about paid-search patient needs.

Creating clearer hierarchy across competing provider signals

Designing the MVP of self-ordering for the restaurant environment

Designing Shake Shack’s first mobile ordering experience

Redesigning Potbelly’s website around easier online ordering