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    <loc>https://www.matt-van-anderson.com/work/shakeshackkiosk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-01</lastmod>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
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    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Every physical Shake Shack location prides itself on integrating into its neighborhood environment. Creating mood boards and sketches, I examined challenges like wait-lines, kiosk casing, digital wall boards that could exist in the new location’s physical space.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
      <image:caption>To solve for ever-changing restaurant capacity and customer limitations, I brainstormed how the experience could be modularized for those with ADA needs and crowd surges, all the while celebrating the inclusivity and integration of the Shake Shack brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627841933641-43U73RFWG53624WK3W9O/Menu%2B-%2BCell.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Because the team landed on iPads as the instrument of use for the kiosk - both a time and tech sensitive decision. Where McDonalds had the size of a flat screen TV, I only had a small iPad display size to reflect the chain’s broad menu and customizable configurations.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
      <image:caption>Working with a smaller screen size than most of our competitor’s applications meant the risk of fewer options at a first glance - hence more “scrolling” to find a selection. While I wanted to minimize as much of this as I could through the UI, it became clear that the vast amount of information on one screen became hectic and overwhelming. In addition, each menu category could hold anywhere from 3-12 items at a time depending on location, so it was key to make the interface flexible and modular for edge cases.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627842087549-OV8L9B27S5TAK9Y119E2/Menu%2B-%2BCell%2B-%2BButton%2BCopy%2B7.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>A key learning from the order-ahead app’s challenges was how customization affects kitchen productivity. There needed to be the right balance on how “inviting” to make customization options for user’s orders, particularly for allergies, while at the same time being sensitive to the kitchen’s speediness and productivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627842134471-ZTNZJVC5KIQZ4D1F4KLM/image-asset.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk</image:title>
      <image:caption>Close inspection of the menu structure, card styles and type legibility was slowly bringing the designs to the right place. However, something still wasn’t right. The text clearly described the menu items, but the company’s product shots felt hectic and unruly. I knew that part of the success of this UI was to overhaul the way Shake Shack presented its menu items visually. I made a concerted case to the client as to how a more uniform, simplified product photography set would not only help the interface design, but the user’s ordering journey as well.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>If a user is ordering a Chick’n Shack Burger, having an image of 9+ stacked Chick’n Shack Burgers not only adds to the visual overload, it also places more cognitive load on the user - am I ordering 1 or 9 Chick’n Shack Burgers with this selection? Do fries really come with this order? As a result, I spent a week in a real Shake Shack location assisting the art direction for hundreds of combinations of food images. By quickly implementing the test shots into my designs, I was able to work with the brand’s creative team and photographer to create a holistic, simplified view of the brand’s full arsenal of products.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627842465111-O2PT8MZSSWR4Q6RNXTWU/sskiosk_menu-1.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627843053951-V768FGQPHCUKJHGR0GUY/sskiosk_menu-1.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Main menu Full-bleed, large tappable cards and scrollable navigation presents users with even the fattest finger taps a clear picture of the vastness of the Shake Shack menu, while not overwhelming them with options and directions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk</image:title>
      <image:caption>Bag view Using a standard bag/checkout interaction puts users’ minds at ease. Always keeping the user in control of their order through adding, removing and editing their order at this stage of the flow was just as important as clearly conveying price transparency. For Shake Shack, utilizing space for enticing product upsells created a moment of added revenue that a traditional checkout experience didn’t offer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627842605031-SIKOW2Z5KXV3F3JLRX8C/sskiosk_itemdetail-1.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Item view Tapping on any of the various menu cards opens up a detailed item view, where a user can quickly add their selection, choose between high-level sizing options, and easily customize their item.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627842639625-IWCCECHX9TMO45Z9YLNN/sskiosk_customize-1.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk</image:title>
      <image:caption>Customization Tapping the customize button seamlessly opens a full screen modal view, where a user can choose from a variety of pre-populated customizable options. No cheese? No problem. Just uncheck. Want to add bacon? You’ll know exactly what the extra charge will be by a real-time price update within the “Add Item” button before submitting your selection.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>The sliders stretch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627843290275-NJZY67TUE6EK706PBJMZ/Radio%2Bbutton.gif</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>The buttons bloat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627843439513-P4HCAUVV0JZAKBTP1GKH/Style%2BGuide-1.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627843552540-FPCYNNVSQX9489RWHXGG/image-asset-2.png</image:loc>
      <image:title>Work OLD - Shake Shack Kiosk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matt-van-anderson.com/work/shakeshackkiosk-erws8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201246759-ELHXBYNSSYISGKLT373V/Screen+Shot+2021-09-09+at+11.27.03+AM.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201287343-K1F1AVNU23CLPVLBP2S3/Screen+Shot+2021-09-09+at+11.27.07+AM.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead</image:title>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack: Order Ahead</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201613741-C5RYNMCVXT7UOFGAB94H/iOS%2B-1.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201722289-XO9754VYPMGQ3S4RS2L5/Android%2B-%2B1.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead</image:title>
    </image:image>
    <image:image>
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      <image:title>Work OLD - Shake Shack: Order Ahead</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631203117993-OXWGVYD9I27URW36NBBY/home-and-customize-android-sketches%2Bcopy.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201871052-XNHMP4O53ELG9A2HGFMK/android%2Bhome%2Bvariants.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631201991644-N28S5XWN1L1FTE76MUH9/Artboard%2BCopy%2B4.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631202051565-82MVY3STUAXWXGZYZ14F/Artboard%2BCopy%2B5.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631202911350-G612X61OLA7WHTS3S2NU/_CUstomize.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631202954852-WFN1K8IXFFOJM3V12WS6/image-asset-1.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631203393775-MN8S3EH618PMZQKMUH3C/Android%2B-%2B1.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631203421791-MXPWN19J0YSLDU1U39IM/Android%2B-%2B2.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Material-like card styles lent themselves well to the app's flow. Locking buttons and rearranging key functionalities, like +/- and the bag button opened up possibilities for a more robust product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631203468149-H4NZ7F13UTGQX5MMWPI2/Android%2B-%2B3.png</image:loc>
      <image:title>Work OLD - Shake Shack: Order Ahead - Make it stand out</image:title>
      <image:caption>Small yet powerful adjustments like reorganizing the timer, About Us screen, and Order Confirmation screen added an extra bit of consideration for the user's ease.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matt-van-anderson.com/work/zocdocpatienthome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-11</lastmod>
    <image:image>
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      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>The old Patient Home</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627851612957-VVMEAN3P2BYLTS6W2FTB/Screen+Shot+2021-08-01+at+4.08.04+PM.jpg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>The Patient Home experience as it stood, as seen as a first-time user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627850914098-19X83FH3EPB86LAUOYPI/Screen+Shot+2021-08-01+at+4.45.29+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>I wrote out user needs and hypotheses to make sure I wasn’t losing sight of what the user needed and expected in this critical post-booking moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620764595178-5KC3WR0EUQ980I50L3LW/Screen+Shot+2021-05-11+at+12.05.39+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>SCREENSHOTS OF COMPETITORS?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620866612398-M9FY26YMYSG3EVN3AGGM/Untitled-1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627858134467-SDKEQ59GTCY3LQD0479Q/p2-ph.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627858180769-X21HBJXSY5579TOCOU4O/p1-ph.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627865659817-RBMSSX6XWYWK7B3MOMF4/usability.jpg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>I notetook and transcribed each session and presented key relevant findings to the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847756399-E68MWFP13QSTWSIE0HHB/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
      <image:caption>Working closely with our brand team, we toned down illustrations while at the same time humanizing the page. Knowing when the user more context where needed and when to pull back came from a delicate balance of our user’s and businesses’ needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860783159-M98HU5DNJGLJ9HXSNPHJ/search1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860795156-M8N76NB3LQET8UK7E3JO/search2.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860665346-8E1H6VVF4CSK70K7ND3I/upcomingappt2.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860690367-CXSP7KIDDFKWRAYCYRPH/upcomingappt1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860968253-USQSTJNVUR8TEXDCJTE8/mydoc1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627860988527-LSBOH9ZE86L60CFXSC4P/mydoc2.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627862027738-NTN510D5DLM352S4CZZG/wg2.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627862098987-XCRL3JN9QIYLIXY7OJP7/wg1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847735174-753S8FB0OUC266PATP1J/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805440-UL2YG21KW3KOU5GXR1CM/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847735174-753S8FB0OUC266PATP1J/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805440-UL2YG21KW3KOU5GXR1CM/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620835031020-9RBEZTPTW0MLE6GCF497/Screen+Shot+2021-05-11+at+12.36.32+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>SHOW LONG MOBILE WEB AND POINT TO IT LIKE A CHART?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847735174-753S8FB0OUC266PATP1J/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805440-UL2YG21KW3KOU5GXR1CM/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620764595178-5KC3WR0EUQ980I50L3LW/Screen+Shot+2021-05-11+at+12.05.39+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign - Make it stand out</image:title>
      <image:caption>By keeping a regular design QA cadence, the team able to address issues and concerns early and often.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matt-van-anderson.com/work/zocdocpatienthome-4c9s2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631367722806-8KHP4LVS9QSCMF5XY63G/Pre+Appointment+-+Patient+Home+-+Desktop+entry+point.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>Our numbers showed that 85% of users were not interacting with a key prompt on Patient Home they receive after their first booking. Furthermore, after closing the modal, 26% of users were bounced from the experience altogether.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631368554936-REMH34NTBNQTYDME1IKY/Patient+Home+-+Desktop.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627850914098-19X83FH3EPB86LAUOYPI/Screen+Shot+2021-08-01+at+4.45.29+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>I wrote out user needs and hypotheses to make sure I wasn’t losing sight of what the user needed and expected in this critical post-booking moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620866612398-M9FY26YMYSG3EVN3AGGM/Untitled-1.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627858180769-X21HBJXSY5579TOCOU4O/p1-ph.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627858134467-SDKEQ59GTCY3LQD0479Q/p2-ph.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1627865659817-RBMSSX6XWYWK7B3MOMF4/usability.jpg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>I notetook and transcribed each session and presented key relevant findings to the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631373913162-WZ1KGXS2I5PDPJ05OEJ4/Frame+1312.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631374619858-ADMME91HCP8KHFBJUFN1/Frame+1313.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631376485374-IZ15HB4QF534P8SAZORH/Frame+1315.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631376640548-XWGVD6QBI0BOBJ66Z9BF/Frame+1316.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631377031516-FBO92GZ5Z2ET3J01OFAF/Frame+1317.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1631379041579-1WK9YVQ44JSKLWJB7713/Frame+1318.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609ace02d8dfde7fa1e24414/1620835031020-9RBEZTPTW0MLE6GCF497/Screen+Shot+2021-05-11+at+12.36.32+PM.png</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy) - Make it stand out</image:title>
      <image:caption>SHOW LONG MOBILE WEB AND POINT TO IT LIKE A CHART?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847735174-753S8FB0OUC266PATP1J/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805440-UL2YG21KW3KOU5GXR1CM/image-asset.jpeg</image:loc>
      <image:title>Work OLD - Zocdoc Patient Home Redesign (Copy)</image:title>
    </image:image>
  </url>
</urlset>

